ASB. A national bank with a voracious appetite for digital images.
Skip was tasked with developing a new image strategy for ASB that more-accurately reflected the ethnic diversity of New Zealand and gave the bank a distinct and authentic feel. Skip worked closely with ASB to understand their brand essence and responded with an innovative approach employing the use of staff and family as talent - real New Zealanders in familiar territory.
ASB embraced the strategy and will soon roll out Skip images across a number of internal and external digital communications.